EXCIA
UX/UI and brand design for a platform that connects local experience discovery with in-app booking.
From discovering a plan to living it
EXCIA is a social discovery platform for local experiences. Its proposal combines a feed of short videos with direct booking, helping people find restaurants, outdoor activities and nightlife without switching between social networks, messages and directories.
Discover. Book. Experience.
The proposed journey starts with a reel and continues with the information needed to book: date, availability and price. The UX/UI challenge is to connect the appeal of visual discovery with a clear path to action, keeping the experience within the app. My role covers the user experience and interface design alongside the brand identity.
Three ways to explore the city
Deleita brings together restaurants and culinary experiences. Explora focuses on tourism, outdoor activities and leisure. Nochea covers bars, clubs and evening events. These three categories organize discovery around the type of plan people want to enjoy.
An experience for both sides
The platform also addresses local businesses, known as Excers, with a proposal to publish video experiences, manage bookings and communicate with customers. Invited creators can contribute content for these businesses. The product therefore connects people looking for a plan with the businesses offering it.
Brand and interface as one experience
The visual direction shown in the landing page combines purple gradients, dark backgrounds and Red Hat Display typography. Rounded components and clear content hierarchies bring this identity into the digital experience, connecting the brand’s expression with the presentation of plans and actions.
