JULA
Co-founder and visual lead of a women’s activewear brand built around confidence, movement and consistency.
A brand that moves with you
JULA brings together activewear and a community around training and personal growth. Its purpose is to support women through clothing that combines performance, design and confidence, with a message that values everyday consistency and individual progress.
Building the brand from within
As one of JULA’s founders, I am responsible for the visual side of the brand. My work connects its purpose with how it is seen and recognized, giving its communication a consistent identity across brand touchpoints.
The spirit of the macaw
The macaw is the brand’s emblem: a symbol of freedom, vitality and strength. It gives JULA a connection to movement and energy, bringing together the confidence and authenticity that the brand seeks to express.
Beyond activewear
The website connects the collection with JULA Active and its community. Alongside the products, the brand promotes purposeful training and a rhythm that fits each person’s life. Empowerment, passion and a growth mindset shape this shared message.
